Social media is a must for building a following. In our experience, Twitter & LinkedIn tend to be most favoured for writers, so here's our tips for getting started on Social.
If you're already a seasoned content publisher with a thriving community of followers, you'll no doubt already know the importance of Social Media.
But, if you're just starting your content publishing journey from scratch, Social Media can be one of the most effective tools to grow a following.
With over 15 Social Media platforms to choose from (and counting), it can all be a bit overwhelming. In the Finance world, Twitter and LinkedIn are generally recognised as king - but that's not to say there's no value in exploring other options. To help you on your way, here's our short guide to using Social Media to grow your following.
Before you delve into the world of Social Media, its good to do some research to help you figure out where you need to be, and what your content might look like.
This may sound obvious, but it's vital that you do your research to find out what platforms your potential readers - and competitors - are using. Fortunately, all Social Media platforms have search functions to help you find exactly that. Search for your topic, see who and how many people are talking about it, and identify those who already have cultivated that audience.
On LinkedIn (and Facebook), you can also search for groups that are relevant to your publication. Join them and engage in discussion with its members - you may find that your first subscribers come from direct engagements such as this.
On Twitter, use the search function to identify relevant hashtags in your area of expertise and find pre-built lists of accounts that might be interested in what you're writing about.
It's also good to spend some time considering what content you'll be posting to your Social Channels. The length and format of your posts will go a long to way helping you narrow down which channels to focus on. Ask yourself questions like: