What are meta tags? And why do you need them? Here’s a brief explanation of the importance of meta tags, and tips on how to get them right.


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What are meta tags?

Put simply, meta tags are two short short pieces of HTML code that sit in the <head> section of a web page. They help search engines understand the content of that page in the most accurate and concise way possible. The two key tags are as follows:

On Scriber, you can set your publication meta titles & description during the publication setup process.


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As mentioned above, meta tags are located in the HTML code of your publication page, but you can find them on open browser tabs, social media shares, and in search engine results pages (SERPs) as shown below.

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Our top tips when writing meta tags